A mobile app designed for the fans of cycling. Connects the people with the places that bring the world of cycling to life the most.
Service Design, Gamification, UX / UI, Atomic Design, Prototyping
The lonely planet of cycling
How can we connect cycling enthusiasts with the places that bring the world of cycling to life the most and help them on their way to the most amazing cycling places and routes all across The Netherlands and Belgium?
The interactive cycling guide
A mobile application that directly connects cycling enthusiasts with the places that bring the world of cycling to life. Find cycling spots and check in. Take part in every tour of the moment. Exclusive cycling prizes are up for grabs for the leaders.
Find authentic cycling spots and routes
La Permanence maps all places and routes where cycling is celebrated. By categorising through authentic cycling categories
like ‘Koers Kaffee’, ‘Mecanieker’ or ‘Soigneur’ your broken bike or empty stomach will be fixed in no time.
A very own database combined with an integration with RouteYou makes for a broad offer of locations. Users of La Permanence are able to check in at these places and earn points to spend through our own loyalty program.
Take part in tours through realtime gamification
La Permanence integrates with every tour of the moment. That way everybody can participate in sports betting through their
own smartphone. Depending on how high you qualify on the leaderboards you will be rewarded with exclusive prices.
La Permanence enables you to form your own team, consisting of your favorite runners and leaders. A database consisting of all relevant runners with their own qualities, available at your disposal.
Exclusive products through a loyalty program
The business model behind La Permanence is a combination of partnerships and a loyalty program. Commercial cycling spots
can subscribe to La Permanence to be displayed as a ‘bronze’, ‘silver’ or ‘gold’ spot.
Users of La Permanence earn more points when checking in at subscribed spots. These points can be spent to earn exclusive products, some of which exclusively available at the webshop of La Permanence