Summary

A mobile app designed for the fans of cycling. Connects the people with the places that bring the world of cycling to life the most.

La Permanence - New Game Plus

La Permanence

  • Client

    Wakkr Merkburo

  • Year

    2017

  • Role

    Service Design, Gamification, UX / UI, Atomic Design, Prototyping

  • Partners

    Fan Arena
    Gudok

The lonely planet of cycling

Motivation

How can we connect cycling enthusiasts with the places that bring the world of cycling to life the most and help them on their way to the most amazing cycling places and routes all across The Netherlands and Belgium?

La Permanence - New Game Plus

The interactive cycling guide

Solution

A mobile application that directly connects cycling enthusiasts with the places that bring the world of cycling to life. Find cycling spots and check in. Take part in every tour of the moment. Exclusive cycling prizes are up for grabs for the leaders.

La Permanence - New Game Plus

Find authentic cycling spots and routes

La Permanence maps all places and routes where cycling is celebrated. By categorising through authentic cycling categories like ‘Koers Kaffee’, ‘Mecanieker’ or ‘Soigneur’ your broken bike or empty stomach will be fixed in no time.

A very own database combined with an integration with RouteYou makes for a broad offer of locations. Users of La Permanence are able to check in at these places and earn points to spend through our own loyalty program.

La Permanence - New Game Plus
La Permanence - New Game Plus

Take part in tours through realtime gamification

La Permanence integrates with every tour of the moment. That way everybody can participate in sports betting through their own smartphone. Depending on how high you qualify on the leaderboards you will be rewarded with exclusive prices.

La Permanence enables you to form your own team, consisting of your favorite runners and leaders. A database consisting of all relevant runners with their own qualities, available at your disposal.

La Permanence - New Game Plus
La Permanence - New Game Plus

Exclusive products through a loyalty program

The business model behind La Permanence is a combination of partnerships and a loyalty program. Commercial cycling spots can subscribe to La Permanence to be displayed as a ‘bronze’, ‘silver’ or ‘gold’ spot.

Users of La Permanence earn more points when checking in at subscribed spots. These points can be spent to earn exclusive products, some of which exclusively available at the webshop of La Permanence

La Permanence - New Game Plus
La Permanence - New Game Plus